For ZooZu subscription
users there are a number of options available in order to
increase a target audience towards them, along with more efficient
exposure in search results. The structure of the different types
and their combination is given below:
Initial
Information: (Free)
Top
Definition
- Initial Information
This contains the already available information about
any company or professional. This level is assigned to every
entry (non subscription users) available in the database.
Back
|
What
a Visitor can do with this Information
Visitors will
be able to find a professional/company through the name
of the company or business or other related information
such as address, a telephone number, a fax number, email
address or web site(provided the information is updated
by the professional or company in our database). Visitors
will be able to leave comments and their ratings about the
professional, business or company. Also, during a search
if a visitor does not find a specific company or business,
then they hav an option to add the company/business along
with the comments in our database.
Back
|
Features
- Initial Information
This level does not have any features for those professional
and businesses who are a part of the database. For example,
they will not be able to reply to posted comments or be
able to modify their profile, etc. In order to get these
features, these professionals and businesses or companies
have to become subscription users with basic features, for
which to subscribe is FREE. It contains a name (professional
or company) phone number, the city and the province.
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|
Basic
Features: (Free)
(Top)
Definition
- Basic Features
This is assigned to users the moment they become Subscription
Users. It is offered completely free. Users just have
to acquire a user ID and password by filling out the subscription
form (Click
Here to see the procedure for listing), which
takes only a few minutes to do. Listing gives a better displayed
format of the professional or company's profile.
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|
What
is Displayed - Basic Features
The following information provided by the subscription
user will be displayed free of charge:
- Name of professional/company
- Phone numbers
- Fax numbers
- Addresses (including city, province, postal code)
- Email addresses
- Web Site
- Keywords
Subscription users will also be able to select a subcategory
and corresponding primary category. They can pick a keyword
with a maximum of 10 characters, which should be according
to the type of profession or category they belong to. Irrelevant
keywords will not be accepted (see keyword
spamming for details). Subscription users' profiles
will be found when users type their correspondent keyword
or their name or company name.
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|
Basic
Features for Subscription Users
A subscription user will be able to do the following:
- Reply to any posted comment
- Receive an automated message via email if any comment
is posted regarding the user themselves or their company
- Edit and upgrade profile
- Upload video presentation about your business or company
- Upload a picture or logo about your business or company
- Ability to upgrade to advance keywords and priority
placement.
- An exclusive page containing highlights and additional
information about the business or service
- Link to this page
To list your business or company for Free click
here
Back
|
Paid
Features (Paid)
(Top)
Pick any one or a combination of these features for more exposure
and to make your profile more search friendly
Priority
Placement
With this feature your profile will
be randomly placed on the first page of results depending
upon the type of priority placement. |
Advance
Keywords
You can add more specific advance keywords
to make your profile search friendly and get more target
traffic.
|
Priority
Placement
This option will enable a subscription user to place its profile
(company or individual) with priority on the result pages. When
any visitor makes a search depending upon the priority opted by
the subscription user ( province), the profile will be placed
randomly on the top of the first page of the search results.
A subscription user (one who has a user name and password) can
pick this paid feature selection. This selection will put their
profile (individual or company) randomly in the first page of
search results initiated for the city of the province opted by
the subscription user.
How it Works:
Any user searching for any city can find all subscription users
that opted for province selection. These subscription users’
profiles will be placed randomly on the first page of the search
results.
Advantages:
This option has the maximum chances of getting a user to
see your profile and thus, increased chances of having more customers.
Click here to see the
procedure.
Back
Advance
Keywords
Subscription users can pick this paid keyword selection. This
selection will place subscription users’ profiles (individual
or company) randomly in search results; is initiated by any keyword
the subscription user has chosen, regardless of what category
is picked.
How It Works:
When a user initiating a search selects any category (primary
and/or sub) and any particular keyword a subscription user has
chosen, search results will display that subscription user's profile
on the results page randomly. Even if the user does not select
any category and just enters the chosen keywords, the subscription
user's profile will still be found. Hence, providing the subscription
user with much more exposure. Subscription users can select up
to 300 characters or 25 keywords. These keywords must be relevant
to their profession or their company (see keyword
spamming for details).
Advantages:
Subscription users will be given more exposure and feedback from
users visiting the site. They will also be found more easily and
quickly than subscription users that have not opted for advanced
keywords. This will also increase more targeted traffic to the
professional or company.
Click here to see
the procedure.
Back
Combinations
of Paid Features (Top)
Following are the possible combinations of the paid features:
Initial
Information to Basic Features
For example, a company named "John Doe Consulting
Ltd" which is a law firm and deals with Insurance claims,
Divorce and Adoption has its Initial Information as: |
John Doe Consulting Ltd
Tel - 604-100-0001
The company upgrades to Basic Features, registers under
the primary category of "Insurance and Legal Fields"
and the sub-category selected is "Lawyers,Barristers
and Solicitors". The information appears as: |
John Doe Consulting Ltd
Tel - 604-100-0001
Fax - 604-100-0002
Suite # 007, 565 Thurlow
Street, Vancouver
British Columbia, V0V-4P7
email:johndoe@company.com
To get basic features for FREE click
here for listing.
Back |
Basic
Features to Exposure Enhancer
Then John Doe company opted for Exposure Enhancer, their profile
on the site appeared as follows:
| 
View Details
www.johndoe.com
|
John
Doe Consulting Ltd
Tel - 604-100-0001
Fax - 604-100-0002
Suite # 007, 565
Thurlow Street, Vancouver
British Columbia,
V0V-4P7
email:johndoe@company.com
|
In place of a picture, there could be a company logo instead.
The "View Detail" link will open a detailed page,
which further highlights and other information about
the company or individual will be given.
| |
- Sign in with your User name. (If you do not have
a user name click
here to get for FREE)
|
- Then from Subscription User's Menu, select "Upgrade/Modify
Profile"
|
- Make all the required changes and click "Save
Changes"
|
- Come back to "Subscription User's Menu"
page using link given on the top of "Upgrade/Modify
Profile"
|
- Now go to "Paid Features"
(if you have already
made changes on Upgrade/Modify Profile, ignore the
link for this option. Otherwise you can still use
it to go back and make further changes). |
- On "Paid Features" page, select the
"Exposure Enhancer", scroll down and submit
credit card number
|
- You will receive a confirmation and the receipt
of the payment by electronic mail, and your profile
will be upgraded accordingly.
|
- You will be able to make changes as often
as you wish in your upgraded profile, under the
same subscription fee.
- If you have read and understood the procedure
you can click
here to go on to Sign in Page to proceed further.
Back
Go to Combinations |
|
Basic
Features OR Exposure Enhancer plus City with Random Placement
John Doe Consulting Ltd, opted for this feature
with selected city of Vancouver. Now when any person makes a search
and selects the city "Vancouver" the profile of "John
Doe Consulting Ltd" (Basic Features or Exposure Enhancer)
will be displayed randomly on the first page of the results. This
will increase the exposure of "John Doe Consulting Ltd".
The profile of "John Doe Consulting Ltd" will always
be displayed prior to those who do not have this feature.
Comparison
The profile of "John Doe Consulting Ltd"
will be displayed on the result page prior to the subscription
users (with basic level or Exposure Enhancer) and non-subscription
users (just with initial information) who do not have any paid
features.
|
- Sign in with your User name. (If you do not have a user
name click
here to get for FREE)
|
- Then from Subscription User's Menu, select "Paid
Features"
|
- Scroll down and under the heading of "Priority
Placement", select "City with Random Placement".
|
- From the scroll down list for province, select the name
of the required Province.
|
- From the scroll down list for cities, select the name
of the required City.
|
- Scroll down the page and submit your credit card information.
|
- You will receive the confirmation and the receipt of
the payment by electronic mail, and your profile will
be upgraded accordingly.
|
- You will be able to make changes as often as you
wish in your upgraded profile, under the same subscription
fee.
- If you have read and understood the procedure you
can click
here to go on to Sign in Page to proceed further.
(If you have Basic Features and wish to get "Exposure
Enhancer" with this feature Click
Here for procedure, to know more about "Exposure
Enhancer" Click Here)
Back
Go to Combinations
Go to Table
|
Basic
Features OR Exposure Enhancer plus Area with Random Placement
Another company "XYZ Consulting Ltd" has
also become a subscription user under the primary category of
"Insurance and Legal Fields" and the sub category of
"Lawyers, Barristers and Solicitors", and opted for
"Area with Random Placement" and selected an area (area
includes five cities) that opted for Vancouver, Surrey, Richmond,
Burnaby, New Westminster. Now whenever any visitor will make a
search by selecting any city out of Vancouver, Surrey, Richmond,
Burnaby, New Westminster, the "XYZ Consulting Ltd" will
be randomly displayed on the first page of results.
Comparison
- The profile of "XYZ Consulting Ltd"
will be displayed on the result page prior to the subscription
users (with basic level or Exposure Enhancer) and non-subscription
users (just with initial information) who do not have any paid
features.
(Where John Doe Consulting Ltd has opted for
"City with Random Placement")
- In case any visitor picks up "Vancouver" then
both "John Doe Consulting Ltd" and "XYZ Consulting
Ltd" will be displayed randomly on the first page of results.
- In the city of Vancouver, both companies will be placed
randomly on the first page of the results, every time search
is attempted.
- But in case someone picks any city other
than Vancouver from the list (Vancouver, Surrey, Richmond, Burnaby,
New Westminster), the profile of XYZ Consulting Ltd will be
displayed on priority and John Doe Consulting will be considered
as a normal subscription user without paid features because
John Doe Consulting Ltd opted for just one city (Vancouver).
|
- Sign in with your User name. (If you do not have a user
name click
here to register for FREE)
|
- Then from Subscription User's Menu, select "Paid
Features"
|
- Scroll down and under the heading of "Priority
Placement", select "Area with Random Placement".
|
- From the scroll down list for province, select the name
of the required Province.
|
- From the scroll down list for cities, select the names
of five cities required, select one from the scroll down
list, press and hold Ctrl from your key board and select
the remaining four cities.
|
- Scroll down the page and submit your credit card information.
|
- You will receive a confirmation and the receipt of the
payment by electronic mail, and your profile will be upgraded
accordingly.
|
- You will be able to make changes as often as you
wish in your upgraded profile, under the same subscription
fee.
- If you have read and understood the procedure you
can click
here to go on to Sign in Page to proceed further.
(If you have Basic Features and wish to get "Exposure
Enhancer" with this feature Click
Here for procedure, to know more about "Exposure
Enhancer" Click Here)
Back
Go to Combinations
Go to Table
|
Basic
Features OR Exposure Enhancer plus Province with Random Placement
A third company "ABC Consulting Ltd" who
also registered under the primary category of "Insurance
and Legal Fields" and the sub category of "Lawyers,
Barristers and Solicitors" opted for "Province with
Random Placement" and picked British Columbia. Now when a
visitor selects any city in British Columbia, the "ABC Consulting
Ltd" will be displayed randomly on the first page of results,
regardless of any city selection or even no city selection.
Comparison
- The profile of "ABC Consulting Ltd"
will be displayed on the result page prior to the subscription
users (with basic level or Exposure Enhancer) and non-subscription
users (just with initial information) who do not have any paid
features.
(Where John Doe Consulting Ltd opted for "City
with Random Placement" for Vancouver, and XYZ Consulting
opted for "Area with Random Placement" with five cities
(Vancouver, Surrey, Richmond, Burnaby, New
Westminster).
- If any visitor selects the city of "Vancouver"
then the profile of all three companies, John Doe Consulting
Ltd, XYZ Consulting Ltd and ABC Consulting Ltd will be randomly
displayed on the first page of results.
- If any visitor selects any city other than
Vancouver from Vancouver, Surrey, Richmond, Burnaby, New West
Minister, then still "ABC Consulting Ltd" and "XYZ
Consulting Ltd" will be randomly displayed, and John Doe
Consulting Ltd will be treated as a a normal subscription user.
- But if a visitor picks a city other than Vancouver,
Surrey, Richmond ,Burnaby and New Westminster then only the
profile of ABC Consulting Ltd will be displayed randomly on
the first page of the results, while the other two will be treated
as normal subscription users.
|
- Sign in with your User name. (If you do not have a user
name click
here to get for FREE).
|
- Then from Subscription User's Menu, select "Paid
Features".
|
- Scroll down and under the heading of "Priority
Placement" select "Province with Random Placement".
|
- From the scroll down list for province, select the name
of the required Province.
|
- Scroll down the page and submit your credit card information.
|
- You will receive a confirmation and the receipt of the
payment by electronic mail, and your profile will be upgraded
accordingly.
|
- You will be able to make changes as often as you
wish in your upgraded profile, under the same subscription
fee.
- If you have read and understood the procedure you
can click
here to go on to Sign in Page to proceed further.
(If you have Basic Features and wish to get "Exposure
Enhancer" with this feature Click
Here for procedure, to know more about "Exposure
Enhancer" Click Here)
Back
Go to Combinations
Go to Table
|
Basic
Features OR Exposure Enhancer plus Advance Keywords
The company "ABC Consulting Ltd" registered for FREE
basic features under the primary category of "Insurance and
Legal Fields" and the sub category of "Lawyers, Barristers
and Solicitors". They also opted for the feature of "Keywords
Independent" and selected the keywords Insurance, Adoption,
Divorce and Criminal Law. Now when any visitor enters any keyword
out of the above mentioned keywords, regardless of the primary
category or sub category selection, the profile of the "ABC
Consulting Ltd" will be displayed.
Comparison
The "ABC Consulting Ltd" will get more target traffic
and potential customers that are seeking assistance in Insurance,
Divorce, and Criminal Law will get to see the profile right away,
as compared to any other law firm who does not have paid features
with their profile.
| |
- Sign in with your User name. (If you do not have a user
name click
here to register for FREE).
|
- Then from Subscription User's Menu, select "Upgrade/Modify
Profile".
|
- Scroll down on this page, add the list of the advance
keywords in the area specified and click "Save Changes".
|
- Come back to "Subscription User's Menu" page
using link given on the top of "Upgrade/Modify Profile".
|
- Now go to "Paid Features".
(if you have already made
changes on Upgrade/Modify Profile, ignore the link for this
option. Otherwise you can still use it to go back and make
further changes). |
- On "Paid Features" page, select "Advance
Keywords", scroll down and submit credit card number.
|
- You will receive a confirmation and the receipt of the
payment by electronic mail, and your profile will be upgraded
accordingly.
|
- You will be able to make changes as often as you
wish in your upgraded profile, under the same subscription
fee.
- If you have read and understood the procedure, you
can click
here to go on to Sign in Page to proceed further.
(If you have Basic Features and wish to get "Exposure
Enhancer" with this feature Click
Here for the procedure, to know more about "Exposure
Enhancer" Click Here)
Back
Go to Combinations
Go to Table
|
Basic
Features OR Exposure Enhancer plus City with Random Placement
plus Advance Keywords
John Doe Consulting Ltd registered for FREE basic features (the
profile of Exposure Enhancer can also be combined with this feature).
The company is registered under the primary category of "Insurance
and Legal Fields" and the sub category of "Lawyers,
Barristers and Solicitors". The company opted for Priority
Placement, city with random placement for Vancouver and also opted
for the feature of Advance Keywords. The selected list of keywords
is Insurance, Adoption, Divorce, Criminal and Law. Now when a
visitor makes a search by entering a keyword from this list, with
or without the selection of any primary or sub category, the profile
of "John Doe Consulting Ltd" will be displayed among
the rest who opted for these keywords, and if a visitor selects
Vancouver city, then the profile will be randomly placed on the
first page of results.
Comparison
John Doe Consulting Ltd will be found and displayed by the
keywords, and they will get more targeted traffic. Their profile
will be placed above those who did not opt for this feature and
if a visitor selects the city of Vancouver, then the profile will
be placed randomly on the first page of results.
| Procedure |
- Sign in with your User name. (If you do not have a user
name click
here to get for FREE).
|
- Then from Subscription User's Menu, select "Upgrade/Modify
Profile".
|
- Scroll down on the page and add the list of the keywords
in the specified place and click "Save Changes".
|
- Come back to "Subscription User's Menu" page
using link given on the top of "Upgrade/Modify Profile".
|
- Now go to "Paid Features".
(if you have already made
changes on Upgrade/Modify Profile, ignore the link for this
option. Otherwise you can still use it to go back and make
further changes). |
- On "Paid Features" page, first go on "Priority
Placement" and select "City with Random Placement",
then select the "Province" from the drop down
list and select a "City" from the drop down
list of cities.
|
- Afterwards, select the "Advance Keywords",
scroll down and submit credit card number.
|
- You will receive a confirmation and the receipt of the
payment by electronic mail, and your profile will be upgraded
accordingly.
|
- You will be able to make changes as often as you
wish in your upgraded profile, under the same subscription
fee.
- If you have read and understood the procedure you
can click
here to go on to Sign in Page to proceed further.
(If you have Basic Features and wish to get "Exposure
Enhancer" with this feature Click
Here for the procedure, to know more about "Exposure
Enhancer" Click Here)
Go
to Combinations
Go to Table
|
Basic
Features OR Exposure Enhancer plus Area with Random Placement
plus Advance Keywords
XYZ Consulting Ltd is a Law firm registered for the basic features
(the feature can be with Exposure Enhancer also) under the primary
category of "Insurance and Legal Fields" and the sub
category of "Lawyers, Barristers and Solicitors". The
company opted for priority placement "Area with Random Placement"
with five cities, and also picked up "Advance Keywords".
The keywords picked up were Insurance, Adoption, Divorce, Criminal
and Law. Now when a visitor enters any keyword from the specified
ones, the profile of XYZ Consulting will be displayed. If the
visitor also selects a city from the area which includes five
cities (Vancouver, Surrey, Richmond, Burnaby,
New Westminster), then the profile of XYZ Consulting Ltd
will be displayed randomly on the first page of results.
Comparison
- The profile of XYZ Consulting will be found more quickly
by the keywords since it is specified, hence getting more target
traffic as compared to any other who does not have this feature.
(Whereas John Doe Consulting Ltd is a company opted for "Advance
Keywords plus City with Random Placement" and selected city
of Vancouver)
- As long as the keywords are entered from the specified lists
(both companies have opted for same keywords, it will vary if
the lists are different), both companies' profiles will be displayed
prior to other profiles (not having these keywords, or not having
this feature at all). However, the selection of priority placement
type will affect the display.
- If in any case, a visitor picks "Vancouver"
then both "John Doe Consulting Ltd" and "XYZ
Consulting Ltd" will be displayed randomly on the first
page of results.
- In the city of Vancouver, both companies will be placed
randomly on the first page of the results, every time search
is attempted.
- But in case someone picks any city other
than Vancouver from the list (Vancouver, Surrey, Richmond, Burnaby,
New Westminster) that XYZ Consulting Ltd opted for, then the
profile of XYZ Consulting Ltd will be displayed on priority
and John Doe Consulting will be considered as a normal subscription
user without paid features because John Doe Consulting Ltd opted
for just one city (Vancouver).
| Procedure |
- Sign in with your User name. (If you do not have a user
name click
here to register for FREE).
|
- In order to add advance keywords from Subscription User's
Menu, select "Upgrade/Modify Profile".
|
- Scroll down this page and add the list of your desired
keywords in the area specified for advance keywords and
click "Save Changes".
|
- Come back to "Subscription User's Menu" page
using link given on the top of "Upgrade/Modify Profile".
|
- Now go to "Paid Features".
(if you have already made
changes on Upgrade/Modify Profile, ignore the link for this
option. Otherwise you can still use it to go back and make
further changes). |
- On "Paid Features" page, first go on "Priority
Placement" and select "Area with Random Placement"
, then select the "Province" from the drop down
list and select a "City" from the drop down
list of cities. Now press and hold "Ctrl key on your
keyboard" and select four more cities.
|
- Afterwards, select the "Advance Keywords",
scroll down and submit credit card number.
|
- You will receive a confirmation and the receipt of the
payment by electronic mail, and your profile will be upgraded
accordingly.
|
- You will be able to make changes as often as you
wish in your upgraded profile, under the same subscription
fee.
- If you have read and understood the procedure you
can click
here to go on to Sign in Page to proceed further.
(If you have Basic Features and wish to get "Exposure
Enhancer" with this feature Click
Here for the procedure, to know more about "Exposure
Enhancer" Click Here)
Go
to Combinations
Go to Table
|
Basic
Features OR Exposure Enhancer plus Province with Random Placement
plus Advance Keywords
ABC Consulting Ltd registered for basic features under the primary
category of "Insurance and Legal Fields" and the sub
category of "Lawyers, Barristers and Solicitors". The
company opted for the priority placement "Province with Random
Placement" and also opted for "Advance Keywords".
The keywords the company selected were Insurance, Adoption, Divorce,
Criminal and Law. Now when any visitor makes a search by entering
any of the keywords, the profile of ABC Consulting Ltd will be
displayed. If the province of British Columbia is also selected
then the profile will be placed randomly on the first page of
results.
Comparison
- The profile of ABC Consulting will be found more quickly
by the keywords since it is specified, hence getting more target
traffic as compared to any other company who does not have this
feature.
(Whereas John Doe Consulting Ltd is a company that opted
for "Advance Keywords plus City with Random Placement"
and selected city of Vancouver, and XYZ Consulting Ltd opted for
"Advance Keywords plus Area with Random Placement" and
picked up cities Vancouver, Surrey, Richmond,
Burnaby, New Westminster)
- As long as the keywords are entered from the specified lists
(All three companies have opted for same keywords, it will vary
if the lists are different), all of these companies' profiles
will be displayed prior to other profiles (ones not having these
keywords, or not having this feature at all), but the selection
of priority placement type will affect the display.
- If any visitor selects the city of "Vancouver"
then the profile of all three companies, John Doe Consulting
Ltd, XYZ Consulting Ltd and ABC Consulting Ltd will be randomly
displayed on the first page of results.
- If any visitor selects any city other than
Vancouver from Vancouver, Surrey, Richmond, Burnaby, New Westminster,
then still "ABC Consulting Ltd" and "XYZ Consulting
Ltd" will be randomly displayed, and John Doe Consulting
Ltd will be treated as a a normal subscription user.
- But if a visitor picks a city other than Vancouver,
Surrey, Richmond, Burnaby and New Westminster, then only the
profile of ABC Consulting Ltd will be displayed randomly on
the first page of the results, rest other two will be treated
as normal subscription users.
| Procedure |
- Sign in with your User name. (If you do not have a user
name click
here to register for FREE)
|
- In order to add advance keywords from Subscription User's
Menu, select "Upgrade/Modify Profile".
|
- Scroll down this page and add the list of your desired
keywords in the area specified for advance keywords and
click "Save Changes".
|
- Come back to "Subscription User's Menu" page
using link given on the top of "Upgrade/Modify Profile".
|
- Now go to "Paid Features".
(if you have already made
changes on Upgrade/Modify Profile, ignore the link for this
option. Otherwise you can still use it to go back and make
further changes). |
- On "Paid Features" page, first go on "Priority
Placement" and select "Province with Random
Placement" , then select the "Province"
from the drop down list.
|
- Afterwards, select the "Advance Keywords",
scroll down and submit credit card number.
|
- You will receive a confirmation and a receipt of the
payment by electronic mail, and your profile will be upgraded
accordingly.
|
- You will be able to make changes as often as you
wish in your upgraded profile, under the same subscription
fee.
- If you have read and understood the procedure you
can click
here to go on to Sign in Page to proceed further.
(If you have Basic Features and wish to get "Exposure
Enhancer" with this feature Click
Here for the procedure, to know more about "Exposure
Enhancer" Click Here)
Go
to Combinations
Go to Table
|
References |
Subscription
User - Definition and Description
Subscription users are users who lists themselves at ZooZu
and create a log in password. Any user can list themselves
since subscription is free. Subscription users of ZooZu
can create profiles of their own, search the site, read
and add comments or make modifications to their profiles
at any time that they wish to.
Back
|
Users or Visitors- Definition
and Description
Users are welcome to use the database of ZooZu.com to search
for companies and professionals. They can read all portfolios
and comments posted on ZooZu.com, whether about themselves
or others. However, users will not be able to reply to comments
or post comments about any other company or professional
unless they become subscription users of ZooZu.com. Users
will also be unable to modify their own portfolio, as only
subscription users are given the privilege to do so.
Back |
|